Concept prepared for Norstat UK by Viecomm. Survey answers, prospect names and figures in the weekly report are illustrative.
Norstat

For Andrew, Norstat UK

Data isn't hard to find.

Andrew, how sure are you that your last B2B survey was answered by the decision makers you paid to reach? Real, reliable information is vital. But AI-written answers are getting harder to tell apart from real ones. See for yourself.

Take the 60-second test

But high-quality data is

Four of these answers came from real professionals. One didn't.

Two questions from a B2B survey. Flag the answer you think was written by AI.

Question 1 of 2

Select one response to flag it.

Respondent
Role and sector
Answer

In a real dataset there's no reveal. A few hundred answers arrive, and the fakes sit quietly in the results, shaping the decision.

Real data collected from real people

Where Norstat comes in.

The Norstat Expert Network connects you with hard-to-reach B2B decision makers, through a network of verified business professionals and specialists.

Real professionalsSenior B2B decision makers across 22 markets
VerifiedVerified business professionals and specialists
Data collectedReal data collected from real people
InsightFindings you can stand behind
Decisions that matterMade on data you can trust
Built on a network of verified business professionals

Global reach. Global quality.

One of the leading providers of high-quality data collection in Europe and the Americas.

14m+Respondents in Norstat's panels
45Countries covered across Europe and the Americas
22Markets with local presence for the Expert Network

Figures as published on norstat.co, October 2026. To be confirmed by Norstat before use.

Data to trust, for decisions that matter

Planning B2B research for the months ahead?

Talk to the Norstat UK team about the audience you need to reach. We'll tell you straight how we'd find them and how long it would take.

Book 20 minutes Five questions to ask any panel provider
Photo
Your Norstat UK contactName, role and direct line

Example weekly report

Who engaged, and who to call this week Example data

Week 2 of 8. Every prospect gets their own link, so you can see who took the test, who downloaded the guide and who booked a call.

In the live pilot, this comes to you as a weekly PDF, marked confidential to Norstat UK and Viecomm.

20Named prospects
9Took the test
4Downloaded the guide
2Booked a call
ProspectTook testScoreGuideLink used againBooked callStatus

Based on activity on each person's own link. Email opens aren't shown because they can't be measured reliably.

Tracking only runs once a data processing agreement, privacy notice and opt-out are in place.

Hot: booked a call, or downloaded the guide and used the link again. Warm: took the test. Not yet: no activity.